Disney
Few companies have been able to connect with their audience as well as Disney has. Since its founding in 1923, the Disney brand has been synonymous with quality entertainment for the entire family. The company, originally founded by brothers Walt and Roy Disney, stretched the boundaries of entertainment during the 20th century to bring classic and memorable family entertainment around the world. Walt Disney once stated, “I am interested in entertaining people, in bringing pleasure, particularly laughter, to others, rather than being concerned with ‘expressing’ myself with obscure creative impressions.” Beginning with simple black-and-white animated cartoons, the company grew into the worldwide phenomenon that today includes theme parks, feature films, television networks, theatre productions, consumer products, and a growing online presence. Rất ít công ty có thể kết nối với khán giả của họ như Disney. Kể từ khi thành lập vào năm 1923, thương hiệu Disney đã đồng nghĩa với việc giải trí
